The Swiss, Russian-born model and enterpreneur Xenia Tchoumitcheva (@xenia) has launched a two-week fundraising campaign for the IGN via the All Charities UK online platform.

Xenia is the first celebrity to launch a campaign with All Charities, and we're thrilled that she supports our goal to eliminate iodine deficiency by 2020, and raise child I.Q.

By donating only 10 USD in the campaign, you can help us provide iodized salt to 1,000 individuals for 1 year. Even the smallest donation counts!

Take part before Sunday, 5 February for a chance to receive a personal thank-you video call from Xenia.