Pictured (l to r) are Mr. Srettha Thavisin and Dr. Creswell J. Eastman as Dr. Eastman presents Mr. Thavisin with ICCIDD's 2013 Basil Hetzel Award. Thavisin is president and managing director of Sansiri Public Co., Ltd. Hetzel is Asia Pacific Regional Coordinator for ICCIDD GN.
The award, named for ICCIDD co-founder Dr. Basil Hetzel is bestowed on individuals who make exceptional contributions to combatting IDD. “Mr. Thavisin has been an extraordinary advocate for protecting children in Thailand from iodine deficiency and has set an example of effective communication efforts to promote salt iodization to fight IDD,” Eastman explained at the presentation.
Sansiri created a new model of corporate social responsibility (CSR), which we call "Social Change", Srettha Thavisin said. “This new CSR model focuses on engaging all stakeholders in our program’s cause. We start by jointly identifying a problem – in this case, iodine deficiencies in children in Thailand –, then we collaborate on strategies for how to solve it and, finally, we enact these strategies – as a team.”
“Iodine Please” is one of Sansiri’s initiatives in partnership with UNICEF Thailand. The campaign organizes activities to prevent childhood iodine deficiency which can inhibit brain development leading to a loss of up to 13 intelligence quotient (IQ) points. The partners in this project also advocate for the adoption and enactment of national legislation for universal salt iodization as the most effective method of fighting iodine deficiency. Though universal salt iodization is now widespread in Thailand, Sansiri UNICEF Thailand and partners continues to support and promote the importance of iodine in brain development and the overall health of children.
According to the recent report from Ministry of Public Health on iodine deficiency in Thailand, Iodine deficiency disorders are one of the biggest public health problems nationwide. Its leading causes are a lack of iodine in one’s diet as well as poor knowledge and practices related to iodine nutrition.
In 2009, the average Thai child had an IQ of just 91, low compared to the global average IQ scores of 90-110. Children consuming enough iodine in their diet will help overall physical and intellectual development in children
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Thailand is making progress in the elimination of iodine deficiencies. Since the adoption of national legislation for universal salt iodization, which stipulated that iodized salt contain not less than 20 milligram and not more than 40 milligram of iodine per kilogram, the number of iodine deficiency disorders has decreased continuously.
The Hetzel Award recognizes that Thailand's progress eliminating iodine deficiency disorders could not have happened without Sansiri and UNICEF and their work promoting the consumption of sufficiently iodized salt, according to Eastman. "We are pleased to congratulate Srettha Thavisin and UNICEF on their extraordinary achievements. They are changing millions of lives.
Meanwhile, Ministry for Public Health will continue to educate entrepreneurs on various topics such as legal compliance, iodized salt production, standards for iodine distribution, supply chain management, quality control systems and consumer education and outreach."
ICCIDD’s Basil Hetzel Award was established three years ago to recognize individuals who have made significant contribution to the fight against IDD via media and mass communication and Srettha Thavisin is the second recipient of the award. The first award went to the world-renowned columnist, Nicholas Kristof of the New York Times.