Tata Salt, one of the leading players in the branded iodised salt market, today announced the launch of India's first national brand of packaged iron-fortified iodized salt, Tata Salt Plus in Tamil Nadu.

The product is formulated to provide 50 per cent of the recommended dietary allowance (RDA) of iron, the company said, adding that the product is the result of a 20-year research journey on double fortification technology and premix led by the National Institute of Nutrition (NIN), Hyderabad. This technology was offered to Tata Chemicals Limited under a long-term MOU after due studies on bio-availability across the population strata conducted & published by NIN.

Richa Arora, COO - Consumer Products Business, Tata Chemicals, said, "by launching Tata Salt Plus, we aim to offer a solution to the consumers that will help them meet the established daily iron and iodine requirements"

Priced at Rs 25, Tata Salt Plus Iron fortified Iodized salt will be available in select cities of Tamil Nadu.