"A simple, effective way to improve the health of the poor is to add iodine to the salt supply", says Nicholas D. Kristof in a video to accompany his New York Times article on salt iodizationAchtung Link öffnet sich in einem neuen Fenster, published in December 2008.

"An educated guess is that iodine deficiency results in a needless loss of more than 1 billion I.Q. points around the world", says Kristoff. "Probably no other technology ... offers as large an opportunity to improve lives ... at such low cost and in such a short time."