That might have been the headline for a story on iodine fortification, but it was actually an interesting parallel story about combatting iron deficiency anemia using Sprinkles. But the story notes that Sprinkles also incorporates iodine supplements as well, so it really IS a story about iodine fortification after all. As you read about its success, you can see that solving micronutrient malnutrition can be inexpensive, but always requires action.